Books for Parents

Why is This Program Important?

There are a lot of books for parents out there from a wide variety of sources, but the AAP feels it is important to have parenting guidance available that is directly from the leading pediatric experts. Parenting books from the AAP are written in very relatable ways for parents, and they are backed by the expert guidance of the AAP. Titles range from classic handbooks for new parents to expert advice on common health and behavioral topics like resilience, ADHD, ASD, and more. Caring for Your Baby and Young Child: Birth to Age 5, Your Baby’s First Year, and Heading Home With Your Newborn are well known in the United States and the world (millions of copies sold). Many new AAP parenting books authored by the best communicators in pediatrics are published each year.

Who Can Benefit?

This part of the AAP Publishing program is intended for parents. Through our licensing program, AAP parenting books have been translated into multiple languages in more than 26 countries. For example, AAP parenting content is very popular in China, with the most recent translated Chinese-language edition of Caring for Your Baby and Young Child: Birth to Age 5 selling more than 500,000 copies. AAP parenting books are frequently reviewed in trade publications like Publishers Weekly and Library Journal and regularly featured in high-profile US media shows and outlets like Today, Live with Kelly and Ryan, Hallmark Home & Family, CNN HLN, National Public Radio (NPR), The Washington Post, and The New York Times.

Program Details

Many parenting books today are written by authors with no health background or based on nonevidence-based methods. It is very important to provide credentialed, evidence-based, and evidence-informed guidance to parents because—let’s face it—pediatric health professionals can’t be there with families 24 hours a day, 7 days a week. AAP books for parents are an engaging way to bring trusted AAP guidance directly to parents to help increase their understanding of key pediatric guidance to improve their child’s health.

How is the Program Implemented?

AAP books for parents are available in both print and eBook (digital) formats. The AAP Publishing program also has a pilot program for audiobook formats for several leading publications. We have developed translation and republication agreements for print, eBook, audiobook, and other electronic adaptations in international markets.

Delivering Value and Impact

AAP books for parents are already widely used across the globe, including well-known titles such as Caring for Your Baby and Young Child: Birth to Age 5, Your Baby’s First Year, and Heading Home With Your Newborn. AAP books have been translated in many different languages and distributed in most countries of the world. The need for these resources is already proven, and the AAP is dedicated to getting this trusted content into the hands of all who need it and in a format that is needed in the market.

Program Partnerships

AAP Publishing has several partnership models to distribute books for health professionals across the globe. This includes international book licensing and distribution partners in various regions, partnerships with international pediatric societies and health ministries, and corporate sponsorships. We have partnered with John Scott & Company to manage our translation rights business in most countries.

Demos

For an overview of current AAP publications, you can review the regularly updated AAP Publications catalog at http://catalog.aap.org.

Product information for all current AAP publications can be viewed at http://shop.aap.org (including product/author descriptions and a “Look Inside!” feature). A specific landing page for books for parents can be found at https://shop.aap.org/for-parents.